If you’ve ever helped a client roll out digital signage, you know the story. It starts simple: one or two players, a couple of screens, and everyone feels confident they can manage it. Then the network grows. Suddenly there are players spread across multiple locations, multiple logins, different systems patched together, and the dreaded “why is this screen black?” phone calls.
The hidden cost of digital signage isn’t always the hardware. It’s the chaos of managing it all once you start to scale.
The hidden cost of chaos
For many clients, digital signage turns messy when they’re juggling a patchwork of solutions. A PC taped to the back of a TV here, a consumer player over there, a different remote desktop login for each location. It works in the beginning, but when something breaks or content doesn’t play as expected, downtime becomes expensive.
That’s the kind of chaos BrightSign set out to eliminate with bsn.Control: a built-in, free management layer that lives across every BrightSign player.
Why free matters
This is where BrightSign stands apart from competitors. Other companies charge monthly fees or tack on licensing costs for network management. BrightSign doesn’t. bsn.Control comes included with every player, no subscription required.
That means every client automatically gets access to:
- Remote player provisioning and configuration
- Playback monitoring with real-time screenshots
- Reboots, updates, and firmware control from anywhere
- 24/7 health reporting across the entire network
For resellers, that’s a huge advantage. When you recommend BrightSign, you’re not just selling a player, you’re delivering a system that already has the infrastructure baked in. No extra platforms to set up. No surprise bills for your customer down the road.
From juggling act to smooth control
The best way to think about managing a growing signage network without a tool like bsn.Control is a circus act. At two or three screens, it’s like juggling tennis balls, manageable with some focus. At 20 screens, you’re suddenly juggling flaming torches. At 200 screens across multiple locations, it’s not just juggling anymore, it’s a three-ring circus.
bsn.Control takes that chaos and gives your clients the control they need to scale without it turning into a show. The platform keeps the management simple whether they’re working with five players or five hundred.
What this means for you
The real strength of bsn.Control is choice. Your customers can use it themselves for free if they want to handle their own signage management. But not every customer has the time or resources to keep an eye on dozens of screens, push updates, and monitor health reports.
That’s where you can step in. bsn.Control gives you a foundation to offer signage management as a service, without needing to build a complex platform on your own. Clients that want to stay hands-on can manage their own players, and clients who want to hand it off can rely on you. Either way, BrightSign has already done the heavy lifting.
Why JB&A recommends BrightSign
At JB&A, we look for solutions that make our reseller partners more valuable to their clients. BrightSign’s approach with bsn.Control does exactly that. It gives your customers free, reliable management tools right out of the box, and it gives you the flexibility to support them however they want to work.
Chaos is expensive. Control is free. That’s the BrightSign difference.
