Lama

At LAMA, we believe in making Professional Audio Tools accessible to everyone, from a global broadcaster to the bedroom streamer. Today, most audio production in professional broadcasting, Pro AV and Streaming relies on hardware solutions. We believe that the future of audio production is software-based, and the question is not if, but rather how quickly, this transition will occur. The advantages of software are indeed compelling. Content producers, under increasing pressure to generate more content, will find the scalability, flexibility, and efficiency of software invaluable. This will facilitate the creation of more content in less time, at reduced costs, and with a smaller environmental impact. Moreover, software-based audio production allows users the flexibility to choose the most suitable location for audio processing—be it in the cloud, on-site, or on-premise. It also offers the freedom to manage productions globally, ensuring that top talent can contribute to any project, regardless of their geographical location.