Ross Vertex Elevates Live Productions and Audience Experiences
Manufacturers
Biographical
Every day, Ross powers live productions for billions of viewers. Ross designs and manufactures everything from production switchers to robotic camera systems, infrastructure systems to 3D motion graphics, newsroom systems to stadium venue control, and more.
At InfoComm 2026, Ross Video showcases Vertex, a software-based platform that combines media server functionality, show control, visualization, and audience engagement tools into a single solution. We connect with Mike Steinbrecher from Ross Video to explore how the platform helps organizations create immersive live experiences while simplifying the management of complex productions.
A key focus of Vertex is scalability. The platform combines media server, show control, and visualization capabilities in a flexible architecture that can scale from small installations to large-scale productions requiring significant processing power. This versatility allows organizations to deploy Vertex across a wide range of applications, including corporate events, museums, stadiums, themed environments, and projection-mapped experiences.
Beyond content playback, Vertex expands the role of a traditional media server by providing centralized show control capabilities. Customizable user interfaces allow different teams to manage their respective responsibilities independently while working within a single platform. This approach helps streamline operations and improve coordination across complex live productions.
Audience engagement is another major area of innovation. Vertex enables real-time interaction through browser-based experiences that require no app downloads and no venue Wi-Fi connection. Attendees can participate in live polling, access shared content, and engage with synchronized mobile experiences directly from their personal devices, creating new opportunities for interaction during events.
To learn more, visit https://www.rossvideo.com/.