Next Level Tech Arcade w/Ross | JB&A NSM 2025
Manufacturers
Biographical
Every day, Ross powers live productions for billions of viewers. Ross designs and manufactures everything from production switchers to robotic camera systems, infrastructure systems to 3D motion graphics, newsroom systems to stadium venue control, and more.
The battle is on! In this episode of Next Level Tech Arcade, JB&A’s Nick Smith goes head-to-head with Erin Rice from Ross Video in Marvel vs. Capcom — while diving into some serious conversation about where the broadcast and AV industries are heading.
💡 Topics covered:
• The shift toward hybrid production and broadcast AV
• How Ross Video is integrating NDI and SMPTE 2110 into their solutions
• The evolving role of AI in video production and control workflows
• New Ross product innovations like Carbonite Code, Ultrix routing, and more
• What’s next for content creators, corporate AV, and traditional broadcasters
🔗 Stay tuned for more episodes from the Next Level Tech Arcade series, filmed at JB&A’s National Sales Meeting 2025.
LEARN MORE ‣ https://jbanda.com/showcase/ross/
#NextLevelTech #RossVideo #BroadcastAV #NDI #HybridProduction #AIinBroadcast #CarboniteCode #Alteryx #JBANS2025
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‣ JB&A (formerly Exertis Broadcast)
‣ ‣ https://jbanda.com/
‣ ‣ JB&A CENTRAL https://videos.jbanda.com/
‣ ‣ 1-415-256-2800
